Kanjeevaram silk sarees are a timeless treasure in Indian culture, cherished for their rich texture, intricate designs, and vibrant colors. Traditionally worn during weddings, festivals, and other auspicious occasions, these sarees have become a symbol of elegance and grace. In recent years, online shopping for Kanjeevaram silk sarees has grown significantly, offering buyers a convenient way to access a wide variety of designs from the comfort of their homes. However, with the rise in popularity comes the challenge of identifying authentic sarees.
Here are the top tips to help you navigate the world of Kanjeevaram silk sarees online and ensure that you invest in the real deal.
1. Know the Characteristics of Authentic Kanjeevaram Silk Sarees
Before diving into online shopping, it’s essential to understand the key features that distinguish a genuine Kanjeevaram silk saree. These sarees are known for their:
- High-quality silk: The silk used is thick and has a rich texture, giving the saree its luxurious feel.
- Zari work: Traditional Kanjeevaram sarees feature intricate zari (gold or silver thread) designs, often depicting temple borders, floral motifs, or peacocks.
- Contrast borders: One of the distinctive features of Kanjeevaram sarees is the contrast between the saree body and the border. Understanding these characteristics can help you spot genuine sarees while shopping online.
2. Choose Reputable Online Stores
One of the most important tips when purchasing Kanjeevaram silk sarees online is to select reputable and trusted online platforms. Since the demand for Kanjeevaram silk sarees is high, many counterfeit or low-quality sellers try to pass off inferior products as authentic. To avoid falling victim to these schemes, consider the following:
- Customer reviews: Check reviews and ratings of the online store. Positive feedback from previous buyers is often a good indicator of the store’s authenticity.
- Website reputation: Choose websites known for selling traditional silk sarees or platforms that specialize in ethnic wear.
- Return policies: A reliable seller will offer a clear return and refund policy in case the saree does not meet your expectations.
3. Examine the Silk Mark Label
One of the best ways to verify the authenticity of a Kanjeevaram silk saree is to look for the Silk Mark label. This label is provided by the Silk Mark Organization of India (SMOI) and is a certification that guarantees the saree is made from pure silk. Most reputed online stores selling genuine Kanjeevaram silk sarees include this certification. Before making a purchase, ensure that the saree comes with this label to avoid buying fake or mixed-silk products.
4. Understand the Pricing
Kanjeevaram silk sarees are priced higher than regular silk sarees due to their superior quality and the amount of craftsmanship involved. If you come across a store selling Kanjeevaram sarees at suspiciously low prices, be cautious. Genuine Kanjeevaram sarees are woven from high-quality silk and zari, and the prices usually reflect this. While shopping online, check if the pricing aligns with the market rates for authentic sarees. If a deal seems too good to be true, it probably is.
5. Look at Detailed Product Descriptions and Images
When shopping for Kanjeevaram silk sarees online, always pay attention to the product descriptions. Trusted sellers provide detailed information about the fabric, weave, and design of the saree. The description should mention whether the saree is made from pure silk and handwoven with real zari. Look for terms like “pure silk,” “handloom,” and “real zari” in the product descriptions to ensure authenticity.
Additionally, examine the product images closely. Reputed sellers often provide multiple high-resolution images of the saree from different angles, showcasing the texture, border, and intricate designs. If the images are unclear or there are only a few provided, it could be a red flag.
6. Inquire About the Zari Quality
The zari in a Kanjeevaram saree plays a significant role in its beauty and authenticity. Traditionally, real zari is made of silver or gold-coated threads, giving the saree its signature sheen. When buying Kanjeevaram silk sarees online, inquire about the quality of the zari used. Some sellers may offer sarees with “tested zari,” which is a more affordable alternative to pure zari. However, if you are looking for a traditional, high-quality saree, opt for one with genuine zari work.
7. Check for Handloom Certification
Kanjeevaram silk sarees are traditionally handwoven, which makes each piece unique and special. The Indian government offers a Handloom Mark certification to identify products that are genuinely handwoven. While shopping online, look for sarees that come with this certification to ensure you are buying a handloom product. Machine-made sarees are often cheaper, but they lack the intricate detailing and craftsmanship of a handwoven Kanjeevaram saree.
8. Stay Updated on Trends
While tradition is key when it comes to Kanjeevaram sarees, modern designs and trends also play a role in the saree market. When browsing through Kanjeevaram silk sarees online, explore new patterns, color combinations, and design elements that suit your personal style. Contemporary versions of these sarees may incorporate unique motifs or modern color palettes, blending tradition with innovation.
9. Verify Shipping and Delivery Options
When purchasing high-value items like Kanjeevaram silk sarees, it is crucial to verify the shipping and delivery options offered by the online store. Reputed sellers often offer insured shipping to protect your purchase in case of damage or loss during transit. Check the estimated delivery time and whether there are additional shipping costs. Also, ensure that the seller ships to your location before finalizing your order.
10. Take Advantage of Online Sales and Discounts
Many online stores offer discounts, especially during festive seasons or special sales events. While shopping for Kanjeevaram silk sarees online, keep an eye out for deals or promotions that allow you to save on your purchase. However, be cautious about sites offering steep discounts, as this could be a sign of counterfeit products. Always balance the allure of a discount with the need for authenticity.
Conclusion
Buying authentic Kanjeevaram silk sarees online can be a rewarding experience if done carefully. By following these tips, you can ensure that you purchase a genuine, high-quality saree that embodies the elegance and tradition of Kanjeevaram silk. Choose wisely, verify authenticity, and enjoy the timeless beauty of your Kanjeevaram saree.
