In today’s world, having access to a website through every device has become essential in order to create an impact for a business.
Here comes the responsive web designs that ensure that the site is easily functional over any kind of device like smartphones, computers, etc.
This guide elucidates the benefits of having a web design that is responsive and how one can ensure it at all times.
Benefits of Responsive Web Design
1. Increased User Experience
A responsive web design ensures that the website is functional over all devices. This provides a seamless experience to the user across all platforms.
This helps in increasing engagement due to higher user retention. Besides, it also leads to higher satisfaction of the user which is essential in building brand reputation.
2. Higher Search Engine Ranking
Search engines like Google always puts forward sites that are mobile-friendly. Therefore, having a site that has a seamless user experience across all platforms would help in promoting the ranking on Google.
Besides, having a higher search engine ranking eventually leads to higher organic traffic to the website.
3. Increased Conversion Rates
Having a good responsive web design makes the site look trustable. It leads to higher chances that a user would make the purchase on the online store.
Moreover, a highly responsive site helps in easy navigation of the customer. It also helps him in taking his desired action. This helps in higher conversion rates for the website.
4. Cost Effective
Maintaining a single website across all platforms is much cost-effective than having two different sites for two different platforms. It helps in easy maintenance of the site and organized action through all the platforms.
Moreover, having a proper responsive web design could help in saving money in the long run due to it being low maintenance than that of the two sites.
5. Enhanced Brand Image
Having an advanced website help in creating a unique image in the minds of the users. It promotes the idea that the brand is committed to providing peak user experience. Moreover, it also highlights that the company is up to date with the technology trends all over the internet. Therefore, it eventually lifts the image of the brand in the market against all of the competitors.
Best Practices of Responsive Web Design
1. Fluid Grid System
Using a flexible grid system could help in reaching a height of responsive web designs. It helps in adjusting the site as per the size of the screen accordingly.
Popular frameworks like Bootstrap could help in creating a framework that could streamline the site across all the platforms.
Moreover, businesses can reach fluidity by designing the site for the mobile-first and then moving onto to the larger screen thereafter by adding more complex elements.
2. Media Queries
Businesses could employ media queries to their sites to adjust the layout of the website accordingly. It helps in changing up the structure of the web design as per the viewing experience of the user.
The businesses could tailor their content in such a way that it could be adjusted as per the screen size of the user. Therefore, a quality experience could be ensured across all the platforms.
3. Flexible Images
While maintaining a responsive website design, responsive pictures should be used to change their proportion according to the viewing experience. To be precise, the pictures should change their size when the user switches across platforms.
Addition to this, this helps in preventing the distortion of the pictures when the device is changed. Besides, image tools could be used to modify images without affecting the quality of the picture.
4. Mobile-First Approach
The website should be designed to keep the mobile functionality in mind. Therefore, the most important information of the product should be prioritized for mobile devices.
Once the site is fully functional for the small screen, then it can be further developed for bigger screens by adding more complex features.
Besides, the user interface should also be considered as the icons should not be too small or too big otherwise it could cause issues with the overall user experience.
5. Regular Testing
Regular testing should be carried out for the website. Different tools like Chrome DevTools, Firefox DevToolscould be helpful in having a scan of the website.
Besides, the compatibility of the site across all platforms should be often checked to prevent sudden crashes.
Also, businesses should verify that the website doesn’t take buffer time for long as it could affect the engagement of the services and might reduce traffic.
Wrapping Up!!
Responsive web designs are necessary for any business to ensure a seamless user experience. It helps in having a good brand image with higher satisfaction of the user. In fact, it also contributes towards increase in sales for a business.
Also, by following proper practices, a business could easily maintain its responsive web design service across all platforms and might ensure smooth operations.
