With the increasing demand for Pakistani clothes in the UK, it’s important to ensure you’re purchasing authentic items. Whether you’re looking for traditional shalwar kameez, intricately embroidered sarees, or modern fusion wear, knowing how to identify genuine Pakistani clothing will save you from counterfeit products. This guide will walk you through the key factors to check when shopping for Pakistani clothes UK.
1. Check the Brand’s Reputation
One of the easiest ways to ensure authenticity is by purchasing from well-known Pakistani brands. Designers like Khaadi, Gul Ahmed, and Maria B are recognized for their quality, and their products are readily available online and in UK stores. Before purchasing, research the brand and see if it’s reputable.
How to Verify:
- Look for reviews and testimonials from other UK-based customers.
- Ensure the store or website selling the clothes is an authorized retailer.
- Cross-check the brand’s official website to see if they have a list of authorized sellers in the UK.
2. Inspect the Fabric Quality
Authentic Pakistani clothes are made from high-quality materials such as lawn, cotton, silk, and chiffon. Counterfeit clothes often use low-grade fabric, which can be uncomfortable and less durable. Pakistani designers are known for their use of luxurious, breathable fabrics that stand the test of time.
What to Look for:
- Touch and feel the fabric if you can. Authentic lawn and cotton are soft but strong, while chiffon and silk should feel light yet rich.
- Check the product description when buying online to see if the materials used match the standard fabrics for that particular outfit.
3. Evaluate the Embroidery and Design Details
Pakistani clothes are famous for their intricate embroidery and detailed designs. Authentic pieces will feature fine, hand-crafted work, while counterfeit versions often have machine-made designs that lack precision. Embellishments such as sequins, beads, and mirror work are common in genuine Pakistani garments.
Key Design Elements to Examine:
- Look for symmetrical and even embroidery.
- Check if the embellishments are well-attached and not loosely stitched.
- Observe the finishing of the garment, including hems and seams, for high-quality workmanship.
4. Review the Price Point
If the price of Pakistani clothes in the UK seems too good to be true, it likely is. Authentic designer wear from Pakistan comes at a premium because of the craftsmanship and fabric quality. While sales and discounts can reduce prices, extremely cheap prices may be a sign of counterfeit items.
Consider These Factors:
- Compare prices across multiple retailers to get an idea of the standard cost for a specific brand or item.
- Be wary of vendors offering steep discounts or selling clothes far below market value, as this could indicate fake products.
5. Look for Proper Labels and Tags
Another clear sign of authenticity is the presence of proper brand labels and tags. Well-known Pakistani brands attach detailed tags with information about the fabric, care instructions, and brand logo. Fake items may either lack these tags or feature poorly replicated versions.
What to Check for:
- Ensure the tags have the official brand logo, are properly printed, and include care instructions.
- Avoid products with generic or misspelled tags, which are clear red flags of counterfeit items.
6. Verify the Source of Purchase
To ensure you’re buying authentic Pakistani clothes in the UK, it’s essential to shop from trusted platforms. Many fake retailers set up websites that mimic the appearance of real stores. Only buy from authorized online stores, brick-and-mortar outlets, or directly from the brand’s UK branches.
Trusted Platforms:
- Official brand websites or their UK outlets.
- Well-known e-commerce platforms that guarantee authenticity.
- UK-based stores with a solid reputation for selling Pakistani clothes.
Shop Authentic Pakistani Clothes with Filhaal UK
For those seeking genuine Pakistani clothes in the UK, Filhaal UK is your go-to destination. As the No.1 Pakistani clothing store, we offer a wide range of traditional and contemporary outfits, including elegant shalwar kameez, sarees, and fusion wear. With a commitment to authenticity, we source only the finest fabrics and designs from top Pakistani brands, ensuring quality and originality. Shopping with Filhaal UK means you can trust the craftsmanship and fabric used in every piece, helping you avoid counterfeit products. Choose Filhaal UK for an authentic and stylish wardrobe.
