5 SEO Tips for Dental Clinics operating in Dubai

5 SEO Tips for Dental Clinics operating in Dubai

Being at the top of Google is not something simple and cannot be achieved overnight. You need to know the algorithms and their changes, know and apply SEO techniques, deliver relevant information to the public, among other things.

With the SEO methodology, which is a set of techniques that uses optimization practices on websites, blogs and web pages in general, it is possible to make your clinic a reference in the segment and position it in the top positions on Google.

Do you want to know how to gain authority, increase traffic to your dental clinic’s website and improve the number of monthly closings? Then continue reading this content and learn 5 SEO tips for Dental Clinics.

Choose good keywords:

The keyword is the term that is linked to your service and your website aims to position it in order to receive access from new users. Basically, if a clinic specialized in aesthetic procedures, such as teeth whitening, wants to appear among the first results, the ideal is for it to work with the term specifically.

For example, terms related to dentistry such as “dentist”, “dental plan” or even “aesthetic procedures” will not be useful for patients to find your content or website on Google.

Specific keywords such as “teeth whitening in São Paulo” or “dental insurance that covers whitening” are more specific and will certainly bring more qualified traffic to your website or blog.

In general, when selecting keywords, do the following:

• Use terms from the segment;
• Use support tools;
• Search for content on the chosen terms;
• Create original content on the words.

Create relevant content:

Content is one of the secrets to positioning your brand on Google! Keep in mind that when a user searches for something and ends up accessing your blog, it is because they are looking for an answer to something (that is related to the search). Therefore, create content focused on solving possible problems that people face. If you are going to talk about a certain procedure, explain how it works, what care is recommended, how much it costs, where to find it, and so on. The more complete and useful your content is, the greater the chances of positioning it in the top positions on Google!

Update the website:

Remember the useful and relevant information? In order to deliver it, you need to be up to date with updates. Therefore, the content needs to contain data and information that adds value to the user and suits their needs. Updating the content according to the information that emerges about those topics makes it relevant and useful in the long term. Thus, your publications tend to have better positioning on Google. Click Here for SEO in Dubai

Responsive website design:

The word responsive is defined as something or someone that reacts appropriately in different situations. So why not use this same concept on your website? Brazil currently has around 70 million Brazilians accessing the internet via smartphones every day. Therefore, if you want to increase traffic to your page, you should not ignore them. Using responsive design on your page means adapting it to different devices so that users have a good browsing experience.

• A website with responsive design has:
• A screen suitable for mobile devices;
• Texts with short paragraphs;
• Few pop-ups;
• Relevant content and information;
• Fast loading;
• Among others.

Use images that are compatible with the content:

The images on your blog will have two essential functions: the first is to improve the user experience and the second is to make your website more visually pleasing. For images to be useful, use those that are compatible with the theme of the content, such as illustrations or “simplifications”.

For example: if it is a post with tips for hiring a good dental plan, use images that allude to the content and help the user identify what it is about.

Conclusion:

Google undergoes frequent changes and, with 4 billion daily searches, has become a showcase for businesses in different areas, including dental clinics. Therefore, in addition to a consistent digital strategy, the SEO methodology is essential for your clinic to be noticed in the market and gain public and authority, as if it were a reference.

These 5 SEO tips are indeed efficient and can bring good results to your clinic, but the methodology is not limited to them. Ideally, you should have a well-defined Digital Marketing plan and use SEO as one of its pillars, aiming at medium and long-term results.