The iGaming industry is growing fast with new online casinos and sportsbooks appearing every day. As per data, an average of 1,000 new online casinos are launched every year. But in such a marketplace, the challenge isn’t just getting in; it’s standing out and staying ahead. For operators, finding a USP to differentiate themselves is key to long-term success.
That’s where turnkey iGaming software providers come in. They offer a quick and easy way to launch your platform, scale and succeed with a unique brand identity. But how do the providers help you sustain in the ever-changing iGaming industry? Let’s find out.
Who is a turnkey iGaming software provider?
A turnkey iGaming software provider offers a complete, ready-to-launch iGaming platform to help operators get up and running fast. This includes everything from front-end design and backend management to payment integration, customer support and regulatory compliance. It’s like getting the keys to a fully built, ready-to-operate casino.
Why do operators prefer turnkey solutions?
Turnkey solutions provide detailed customization and full control over your platform. Here are the main perks of getting a turnkey iGaming software solution.
- Speed to market: The pre-built nature of turnkey solutions means operators can go live in weeks if not days.
- Cost efficiency: Building a platform from scratch is expensive. Turnkey solutions save on development costs and deliver premium features.
- Regulatory compliance: These solutions are designed to meet industry standards and local laws, so operators can avoid regulatory headaches.
Key features of turnkey iGaming software solution
Check the list of features turnkey iGaming software providers incorporate into the solution:
- Fast-loading platforms with integrated games, payment solutions and management systems.
- Customization options to match the online casino operators’ brand and unique requirements.
- Pre-integrated payment systems that support multiple currencies and payment methods.
- Well-designed solutions that comply with the laws and regulations to enter the casino iGaming industry across different regions.
How to Get Ahead in the Crowded Market?
Offering a standard gaming platform isn’t enough in the casino iGaming industry. To stand out operators need to offer an experience that feels unique to their audience and this is where customization plays a big role.
Customization
A top turnkey iGaming software provider doesn’t just offer off-the-shelf solutions. They allow online casino operators to deeply customise their platforms – from the design of the UI to the types of games and features offered.
For example,
- Custom themes that match the operator’s brand.
- User experiences with specific bonuses or promotional offers.
- Dynamic marketing tools to help with customer retention and engagement.
One-off platforms
Some turnkey iGaming software providers offer one-off, exclusive platforms that allow operators to stand out even more. These solutions are built specifically for individual operators and won’t be replicated anywhere else, so no competitor will have the same setup.
Speed and time to market
Time is money in iGaming. Launching fast with a quick turnaround time (TAT) gives you a head start, so you can get customers before your competitors even go live.
Security, Scalability and Flexibility – The Long Game
As important as it is to stand out when you enter the market, you must also ensure the platform can grow and provide a safe and seamless experience to users. You can do that with proper security, scalability and flexibility measures.
Security
Player data security is not up for debate. Trust is key for online casinos and sportsbooks. A platform that doesn’t offer robust security will lose customers and credibility. The best turnkey iGaming software providers have:
- End-to-end encryption to protect data, KYC verification, and 2FA as per GDPR.
- Secure payment gateways that comply with financial regulations.
- Advanced fraud detection to prevent unauthorised access and transactions.
Scalability
As your player base grows, your platform should be able to handle more traffic and transactions without crashing or slowing down. Scalability means the operator’s success won’t be limited by technical constraints. Whether it’s adding new games, integrating new payment systems or expanding into new markets, a scalable platform can adapt to changing needs without downtime.
Flexibility
Flexibility is key to staying competitive. Operators should be able to add new games, integrate third-party features or tweak platform settings based on customer feedback and market trends. The best turnkey solutions provide flexible back-end management tools that give operators full control over their platform so they can innovate and stay ahead.
GGR models and how operators benefit from low to no revenue share
Gross Gaming Revenue (GGR) is the amount of money operators earn from players, minus the winnings. Many platform providers charge operators a percentage of their GGR as part of the licensing agreement. However, some turnkey iGaming software providers offer low to no GGR models so operators can keep more of their profits.
Low to no GGR benefits
- Higher margins for operators.
- Less financial commitment to the platform provider so operators can invest more in marketing, customer acquisition and retention.
- Choosing a provider with a low GGR can be the difference between breaking even and winning in a competitive market.
Go global with turnkey iGaming software solution
Turnkey iGaming providers help you stand out not only with custom-built scalable platforms but also by making global expansion seamless. With solutions for universal compliance, you can navigate multiple jurisdictions without legal delays or technical barriers. The secure payment integrations, multi-language support and adaptable licensing management systems of turnkey iGaming software solutions allow you to enter new markets fast. Get in touch with the industry’s best providers to scale your iGaming business cross-border.
