Facebook is constantly making changes to its algorithm, which “forces” you to always be testing different types of posts to reach your target Facebook followers as much as possible, instead of crying because no one sees your updates.
In addition, fan behavior varies greatly from one fan page to another. Don’t do the same thing with your online marketing page as you would with an online store. Neither the type of content nor the user’s willingness to consume it is the same.
But despite this, there are a number of posts that seem to work better, or at least for me, than the rest in general terms, both in reach and engagement.
And they are the following:
Facebook live
Live streaming has been one of Facebook’s bets for months and it rewards it with a brutal reach, in addition to being the type of publication with which users participate the most, which generates a lot of engagement and visibility that can make you known to new audiences organically.
Facebook Live Polls
It became fashionable with the US elections and has spread so much that it is rare that a day goes by without me coming across one on my wall.
It requires some technique to know how to create it, but by following a few steps it can be done without much difficulty (here is a recommended post). The greater or lesser customization will depend on your knowledge of code, or having a programmer at your side.
The tests I have carried out with surveys on Facebook Live have given me good results in terms of reach (well above the fans of the page) and even traffic to the website.
Video
I’m not saying anything new here, video uploaded directly to Facebook is the type of content that works best and it looks like it will continue to do so for quite some time.
What I recommend is that they are no longer than 2 minutes and that you don’t overuse them. If you start uploading only videos, you will end up tiring your audience and therefore visibility will be lower.
I also recommend that you try to post it during times when your fans are more connected to Wi-Fi, since the chances of them watching the video are greater.
Of those that are not uploaded directly, Vimeo usually has more visibility than YouTube since in many cases you do not need to leave the social network itself to see it or they even play automatically.
5 or more images
It seems that this type of post is gaining ground. In some cases, it usually gives me more reach than a single image or link format.
As an extra tip, leaving a comment on each of the photos as a description or to drive traffic to the website helps, Facebook detects it as more interaction even if it is your own.
Sharing your Instagram posts
I admit that I’m not a big fan of posting the same thing on all social networks, or having them automatically shared, but there is an exception with Instagram and Facebook.
As I suppose you know, Instagram was bought by Facebook, so they are the same company and they are 2 social networks that have synergies between them: ads, changing the Instagram profile to a company thanks to the Facebook page…
However, when the same image or video is uploaded directly to Facebook or shared from an Instagram post, the second one has more visibility than the first.
So if you have an Instagram account, you can occasionally share what you’re posting there, but keep in mind that it’s a different audience, so at least the copy changes.
As I said at the beginning, my advice is to continually test, there is nothing worse on Facebook than always doing the same thing, neither the dear algorithm nor your audience likes monotony, so experiment.
Data is what will ultimately tell you what works best on your Facebook page, so analyze and squeeze out those top posts.
