As the era is more and more leaning towards digitalization and technology, it has engulfed almost every field of daily life, and the book publishing business is not an exemption. If you are an author, then having a great website can be really impactful. You might be wondering why – it is because the website is basically a virtual storefront. It offers the reader a first impression of your work and your brand.
This is the reason why the website and its design need to be good. Apart from establishing a solid digital presence, the website should have the potential to bring business and more readers. So do not make the mistakes that others are making, and be open to investing in your professional website design services. If you are not aware of these services, do not worry; we are here to help you understand the services they offer and why you must invest in one.
What Website Design Services are Offered?
1. Customized Design Tailored to Your Brand
One of the major principles of obtaining a competitive advantage in a market is creating your unique brand awareness. The professional website design is a basic representation of your brand, and in order to keep it standing out from your competitors, your website should look unique.
Professional website design services provide a custom and unique design that reflects your brand’s distinctive identity. This customized design makes sure that your website stands out from competitors, which can positively affect the conversion rate of your potential leads overall.
2. Responsive Design Across Devices
Responsive website design refers to websites that automatically adjust and provide an optimal viewing experience across a wide range of devices and screen sizes, from desktop computers to tablets and smartphones.
It’s essential to hire website designers for authors because, without them, authors may lose readers. 28% of Americans read e-books on their smartphones, while others use laptops and tablets. If your book doesn’t open or look good on their device, readers will be put off. Reading should be a fun activity, not a task of adjusting the screen repeatedly.
The website designers basically ensure that your website works efficiently for all types of devices and screen sizes. This approach enhances user experience and is crucial for maintaining your website’s performance across various platforms while ensuring accessibility for all users.
3. SEO Optimization
SEO or Search Engine Optimization can be explained as a set of policies and checkpoints that a search engine has set up to crawl, index, and rank your website over the SEP. SEO-friendly design is integral to driving organic traffic to your website.
Professional website design services optimize your site’s structure, content, and technical aspects to improve search engine rankings. This includes optimizing page load speeds, using proper meta tags, and ensuring clean code for better search engine crawling. This means that your site will rank higher in search engine results. So, readers searching for books in your genre or information about you will be more likely to find your website.
4. Integration of Advanced Features
The era of technology has evolved so much that using complete custom HTML and CSS has almost become outdated. Now, there are several advanced frameworks (like Vue JS and Angular JS), libraries (like React JS and Tailwind CSS), and CMS (WordPress, Shopify, and Magento) that have advanced.
They offer several special features like e-commerce capabilities, CRM integration, live chats, admin panels, chatbots, and Analytics. These features can help enhance functionality, improve user engagement, and help manage business operations by making your website a powerful tool for growth.
5. Fast Loading Speeds
Do you know that around 53% of visitors abandon a page or website if it takes longer than 3 seconds to load? We hope this made you understand how important loading times are for your website and ebooks. Website loading speed is a critical factor for both user satisfaction and search engine optimization (SEO). When a website loads quickly, it improves the user experience by keeping visitors engaged and reducing the possibility of them leaving the site prematurely (a phenomenon known as “bounce rate”).
This is important because users expect fast access to information, and a delay of even a few seconds can lead to frustration and loss of interest. A fast-loading website not only keeps users happy but also positively impacts SEO.
6. Streamline Book Sales
Integrating e-commerce features into your website can boost your book sales. When you hire website designers for authors, they can provide smooth and easy-to-under e-commerce features, including shopping and easy payment systems, into your website. This improves the shopping experience, allowing readers to purchase your books directly from your site.
A professional website with secure online sales options is loved by readers. This can also help you connect with readers more effectively and optimize your sales strategy.
7. Consistent Branding
Consistent branding across your website is essential for establishing a strong brand identity. This also helps the audience to remember you. When all visual elements on your website—such as color schemes, typography, logos, and imagery—are aligned with your brand’s overall image. It creates a cohesive and professional appearance that resonates with visitors.
8. Scalability for Future Growth
As your business grows, it becomes important to grow your website with it. Professional website design services build websites with scalability in mind. This means later down the road, as an author, you can make easy updates or expand websites by adding pages, or you can even redesign your website.
9. Enhance User Experience
It’s important to make your website easy and enjoyable for visitors to use. When your site is organized and simple to use, people can effortlessly explore your e-books, learn about them, and interact without getting annoyed.
For a good user experience, the experts provide Clear Calls to Action (CTAs) and simple navigation so the website does not look too complicated for the reader.
10. Compliance with Web Standards and Accessibility
A professionally designed website follows the latest web standards and accessibility guidelines. This ensures that your site complies with regulations and is accessible to users with disabilities. This widens your audience and protects your business from potential legal issues.
End Note
Investing in professional website design services is not just about creating a site that only looks good but also about ensuring that your website is functional, secure, and accessible to every reader and their devices. If you’re interested in hiring a designer but feel skeptical because you don’t know how much author website designers cost, don’t worry. Get in touch with our experts at BookQuill to get a free estimate.
